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sugar orgasm - guerilla bakery book

sugar sweet and colourful

Behind the Guerilla Bakery, the most secret coffee house in Vienna, are the three Viennese sisters Isabel, Vanessa and Sarah Scharl.

So it was time to make all the colourful recipes and ideas available to the general public in a book.
EDEL Verlag was happy to publish the book.

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The pop-up bakery opens its doors for a few hours almost every Sunday morning. 


You can find them in your own home, in the garden or in small shops that are closed over the weekend. 


As soon as the cakes have been eaten, the guerrilla bakery disappears again. 


The sisters are not professional pastry chefs, but simply sisters who grew up together in their parents' pub and now want to show that anyone can bake! 


Because everyone has the right to a sugar orgasm!

The book's layout is based on a clear and formal concept that allows for an infinite number of variations and combinations.


We've used two different fonts:

The Lust Display font by Neil Summerour is paired with the Google Fira font by Carrois Apostrophe.

Fira is an extremely clear and restrained font, but also so self-confident that it doesn't even try to compete with the loud and playful Lust.


The colour scheme is like a baked pastry.


 It's sweet and colourful...

the making of

client

guerilla bakery, edel publishing

client url

industry

gastronomy, publishers, food

services

editorial design, brand design

realized

2017

concept hamburg on tour 2017 - not realized

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concept hamburg on tour 2017 - not realized

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