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touch table startupcity hamburg
is hamburg right for you?
Startup City Hamburg asks exactly this question.
Startup City Hamburg is an institution of the Hamburg Business Development Agency that helps entrepreneurs and innovators get started in Hamburg.
It offers a comprehensive overview of funding and financing opportunities, coworking spaces, job offers and an extensive network!
The table, which is used at various events, is aimed directly at the audience and offers a direct path to customized information via a "Tinder"-like swipe system.
We created the concept, designed and implemented the medium.
activate audio!
The touch table, which is 100% in the corporate design of Stratup City Hamburg, communicates with its users on two levels.
On the one hand via the 'Bento' style tiles and on the other hand via a 'Tinder'-like app:
The Bento grid consists of 22 clickable tiles, each of which opens a new window with more information about the topic. Additional pages can be accessed via QR codes and saved to the smartphone.
The Tinder-like startup personalizes the information to move from pull to push communication. A special matrix is stored in the app for this purpose.
The communication then takes place in a three-step process:
- First, the persona is determined, then the individual information (depending on the persona) is played.
- The user can then swipe through the displayed stack to filter out the topics that are really relevant to him or her.
- They can then choose who they want to contact and be sent the selected information.
A package of individual and specialized PDF files is then delivered to the user's inbox.
At the OMR, the system was used in a smaller version on a Surface tablet for organizational reasons and met with a very positive response.
You can findmore information about Startup City Hamburg here!
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