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concept hamburg on tour 2017 - not realized
gothenburg general cargo
Importing, exporting, trading, packaging and shipping are essential parts of Hamburg's DNA.
Even if today everything is faster, more perfect and more virtual, the basic principles have not changed much in centuries.
What we present today is more than a stage and tents on a square. It is a living, creative and 110% usable installation, an event that skillfully stages Hamburg.
Stückgut (Swedish: styckegods) and general cargo containers are our vehicle to reflect a piece of Hamburg in Gothenburg.
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We pack everything we want to show into boxes and containers and bring them to the site:
This is also the principle we follow for the presentation of the Elbphilharmonie, whose container does not remain a foreign body but becomes an integral part of the installation.
Be it design, information, city presentation, art and culture. Everything is packaged and transported. And on site, the packaging becomes a presentation area.
The idea of the installation is simple. Each element is a letter. All elements together form the word H A M B U R G.
However, this is not immediately obvious because the letters are sometimes upright and sometimes lying down. There is only one place where the puzzle fits together: the capital H.
kolbenhöfe hamburg
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