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st moritz lodges logo design
luxury villas in switzerland
In 2012, we designed the logos for "Rheinproperty" and "Kitzbühel Lodges," an exclusive vacation rental service of the Rheinproperty Group.
Now we've been asked to design a logo for the second branch, St. Moritz Lodges in Switzerland. Our starting point was to keep the same font, color scheme, and design style.
What could it look like, and what could St. Moritz symbolize?
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The rabbit, the sun, and the mountains are the symbols associated with St. Moritz. That's how we started with our first sketches.
At the end of the process, we ended up with the combination of hare and mountain, based on the ram of the Kitzbühel Lodges.
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Next, we combined the rabbit with a triangle and shaped it to look like a jagged mountain with a complex system of parallel lines and angles.
This is how the hare figure comes to life in the shady and snowy parts of the mountain.
logo design rhein property
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