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power box prototype vienna

healthy eating - to the power of 2

The Powerbox is a new fast food franchise concept that's unlike anything you've seen before. The restaurant offers fresh, healthy food that's really tasty.

We've already redesigned the logo and corporate design, and we were asked to develop a concept for the chain's first prototype restaurant in Vienna.

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Designing a franchise system means creating rules and guidelines. Being able to open more restaurants is a big deal, and it's not about designing one great restaurant, but rather focusing on creating a series of great restaurants.

To achieve this, my goal was to create an interior design that works well in any location, whether old or new, in Vienna, Berlin or even NYC.

In practice, this means we have to forget about the local identity of the place and focus on a kind of 'international style'. This style is just as acceptable in Barcelona as it is in Tel Aviv or Cape Town.

The design concept is simple and to the point.

Just five key elements define the design, which can be implemented completely independently of any location.

Subway tiles, bevelled and enamelled
Raw oak wood - with inclusions
Industrial lamps
Furnishings: with the steel chairs from the French company tolix we support the industrial loft character.
The Powerbox Red
Active and warm at the same time. The bench picks up the red and sets a striking example for the brand's design.