activate audio!

ötscher:labels

home-made and self-packaged

We've been working on the packaging design for Ötscher:Reich products at the Lower Austrian Provincial Exhibition 2015 in the Ötscher region.

The Lower Austrian Provincial Exhibition opened its doors in the Ötscher region on 24 April under the name Ötscher:Reich.

activate audio!

The Ötscher:Reich package includes exhibitions, excursions and hikes in the Ötscher region, especially to the three other stations of the provincial exhibition.

One of the stations is the Ötscher:Basis nature park centre in Wienerbruck, where you can enjoy a meal and browse the shop for the finest perry, fine wines, specialities made from local organic fish, venison, wild fruits or the excellent Erzbräu-Bergquell beer.

We've come up with a range of labels for a number of these regional specialities so that regional producers can present and sell their products at the provincial exhibition under the Ötscher:Reich brand.

The design

We decided to make the products the focus, so we went for a simple, minimalist typographic approach using the Ötscher:Reich campaign's corporate design font.

We also used a colour palette that makes the products look good together.