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corporate design science city

a new brand for hamburg's future

Science City Hamburg Bahrenfeld is one of Hamburg's most ambitious future projects for the coming decades. For the first time in the history of the Hanseatic city, an integrated development of science, research and teaching, business, work, living, leisure and recreation is being implemented.

The goals are pioneering science and research facilities, affordable housing for people from different backgrounds, new innovative workplaces, cultural and sports opportunities and a social infrastructure that offers a high level of living comfort.

Where the DESY research center, areas of the University of Hamburg and other renowned institutes are already based, a new engine for Hamburg's future is being created.

We developed the corporate design for Hamburg's future project.

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The logo is diverse...

She is always moving, animated.

Its state is constantly changing, in line with the dynamics and development of the area and the development priorities. It can therefore be used in different forms and in variations for the four priorities.

The innovation districts, start-ups, research & development, the university campus around DESY and of course housing and leisure.

The Science City transforms the city into a campus and integrates it into the vibrant metropolis.

The logo

Networking and liveliness in one place. That is the idea from which the logo was created. On the one hand, the logo symbolizes diversity, but above all the interlinking of the different uses. In addition, the signet can also be used as an independent decorative and distinctive element.

The fonts

In the Science City corporate design we use two different fonts.

Gordita and Chronicle Display allow us to communicate in a differentiated manner depending on the topic and to address topics specifically.

The Cordita is suitable for factual statements, the Chronicle Display for direct addresses and quotations.

The combination of the two fonts creates an exciting visual contrast.

Colors

Petrol and green, in combination with off-white and pure white or the respective paper color, make up the palette of Science City brand colors. Two additional colors complement the primary colors and can be used as accent colors.