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rubarb fintech app

financial wellness for everyone!

This is what Fabian Scholz, Jakob Scholz and Kelvin Craig, the three founders of the successful fintech start-up rubarb, are all about.

The rubarb app makes it easy for users to grow their savings. With rubarb, you have three different ways to invest your money in sustainable companies around the world. Whether you're looking for adventure or relaxation, rubarb has the solution.
Investing sustainably is not only good for the environment, but also for your savings. It's really straightforward with rubarb.

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When the company was still pretty new (and still around), we came up with the name, the corporate design and the app design guidelines.

here's a bit of rhubarb in the Rubarb design too. At least the bright purple colour. However, it doesn't contrast with green, but deliberately with dark blue, which represents seriousness. However, the colours aren't static, but move in a dynamic progression that can be used variably.

The logo is handmade, although it's geometric, but also soft and likeable. It can be used in all colour variants, with or without a claim.

The open-source font MULI by Vernon Adams is used as the corporate font and for the app.

There are no restrictions or rules in place to ensure that the design can be used widely.