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corporate design powerbox

100% fitness food

Powerbox is a completely new kind of fast food in Vienna - low fat, healthy and above all delicious. Our task was to completely revise the old logo and create a new, comprehensive corporate design.

The Powerbox is growing. In addition to the mobile Powerbox in Vienna's 12th district, a new restaurant was recently opened in Vienna's 6th district, also designed by me.

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From the 'old' logo, we just kept the red color. In fact, we also changed the red of the logo to give it more 'freshness'.

a box is a box!

A box is a box. That's why the new logo is a square.

The word mark "Powerbox" has also been split into two lines. The result is something new: the chosen font, Geogrotesque by emtype, is as powerful as the red and at the same time pays homage to well-known sports brands.

As the Power Box is designed as a franchise, the main goal was to develop a logo that would work anywhere and in any form.

Negative, black and white, on a bag or as a neon sign...and internationally.