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corporate design - teg nord + sass & colleagues
nordish by nature
TEG Nord has been developing property in lots of different places in Schleswig-Holstein since 1995. The team buys land and then develops it for a wide range of housing options, from the start of the project to marketing it. It came out of the engineering firm Sass&Kollegen.
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When we relaunched the corporate design, we had to modernise the brands in a way that kept the identity the same, but also made sure that our more conservative clients didn't feel scared off.
The new corporate typeface is Proxima Nova by Mark Simonson.
Proxima Nova (2005) bridges the gap between typefaces like Futura and Akzidenz Grotesk. The result is a hybrid that combines modern proportions with a geometric appearance.
It's extremely versatile and optimised for screens.
It's a font for everything!