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cd rework grasbrook

the grasbrook in a new design

Grasbrook is located on the southern bank of the Elbe and is still an isolated harbour area with empty warehouses (which are due to be demolished in mid-2023), barely used harbour basins and a few listed buildings. It's a wasteland. But the plans for developing a modern, European and, above all, sustainable neighbourhood on the waterfront are already well underway.

Three years ago, we were asked to come up with a 'temporary' draft for the Grasbrook's corporate design, which was to be used for the competition and participation phase.
Now it was time to turn this interim solution into a modern corporate design and, most importantly, to add the missing elements.

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The focus was on revising the logo, typography and colour scheme, as well as transferring the design to other media such as the Internet, Keynote and PowerPoint.

As part of a homogeneous brand identity for all four HafenCity Hamburg GmbH planning areas, the typography and corporate colours were also to be standardised.

The other three brands are now also being successively updated and modernised...

The logo

is the heart and soul of a brand identity. The logo has clear visual elements that connect the planning area with the work brand. The independent font and the clear symbolism of the planning area make the Grasbrook brand easy to understand and recognise.

A vignette is a special kind of trademark or stamp. The vignette is also used in larger formats. For instance, on posters, front pages or advertising material.

Colour palette

Green is the main colour of the Grasbrook brand design. You can also use the two shades of blue that run through the City of Hamburg and HafenCity Hamburg GmbH's corporate design. Together with the secondary colours, they form the signature colour scheme that gives the new Grasbrook project its modern look.

House font

We've gone for the Google font "Poppins" to avoid licence costs and make sure we can use it across all subjects without breaking the bank. The font's design is based on a really clear geometry, especially circles. Each letter is pretty much one line. This is how the Grasbrook typography looks.